Case Study: Creating Change Agents

Regional B2B Experiential Brand Tour

TNT Vacations logoTNT Vacations really needed a wow factor to present their trip packages to travel agents at their regional meetings.

Rick Cram wowed them.

Using a game-show theme modeled after Family Feud, Rick entertained and educated agents about TNT's offerings in a way they had never seen before.

End result: TNT's business exploded, increasing by 42%.

Contact Rick and find out how a customer-focused event can impact your bottom line. Call 617-500-0006.

7 Success Tips

  1. Create a concept that reflects the uniqueness of your brand
  2. Make it highly interactive
  3. Use the power of Q&A to make it educational
  4. Group people into teams
  5. Give them the option to sit or stand
  6. Think of your next event as "live social media"
  7. Apply performance metrics; you'll see results you can use

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"Your best is greater than the pain."
– Rick Cram


Thank you, I hope you find the insights and excerpts positive and encouraging. Please let me know if you have any questions or at any time would like to arrange a free discovery conversation.