Experiential Marketing for Scotiabank

by Rick Cram | Mar 2, 2015

EXPERIENTIAL MARKETING FOR Scotiabank, the third largest bank in Canada. Challenge Scotiabank’s mortgage division was facing increased competitive pressure and needed to boost their brand Objectives: Capture the attention of mortgage brokers across...

Customer Engagement for the Boston Bruins

by Rick Cram | Mar 1, 2015

CUSTOMER ENGAGEMENT FOR THE BOSTON BRUINS, a professional ice hockey team based in Boston, members of the Atlantic Division of the Eastern Conference of the National Hockey League. For over 20 years such companies as Dunkin Donuts, ESPN, Fidelity Investments,...

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